OVERVIEW
The fourth axiom according to Paul Watzlawick (Watzlawick 1967) states:
- Communication is always digital and analog.
- Digital communication involves unambiguously interpretable signs (e.g., words and phrases).
- Analog communication involves ambiguous signs (e.g., undertone and body language). Nonverbal signals often leave room for interpretation.
- The closer the digital and analog levels of a message match, the fewer misunderstandings can occur.
QUOTE
The most important thing about communication is hearing what is not being said.
— Paul Watzlawick, Austrian Communication Scientist
