OVERVIEW
Analyze and assess your audience
Conduct an audience analysis based on the hard facts such as name, department, position, status
Evaluate the personality of your audience according to the three-color model:
Description:
Dominant doers, strong opinions, direct
Frequently found in:
Leadership positions
Expectation of presentations:
Get to the point quickly, show clear solutions, answer the implementation question
Description:
Socializers, communicative, emotional, fun-loving
Frequently found in:
Creative departments, human resources
Expectation of presentations:
Involvement, experience and entertainment elements, personal stories
Description:
Rational analysts, rather reserved, highly interested in facts
Frequently found in:
Technical and IT departments, accounting
Expectation of presentations:
Clear structure, facts and figures, PowerPoint
Gear your presentation to the type of personality that is predominantly represented. If there is no clear trend, serve as many needs as possible.
WORKSHEET
TRANSFER TASK
Personality types
Go through the participants at your next presentation and enter them in the three-color plan.
- What color are the majority of the participants?
- What does this mean for your presentation?
