OVERVIEW
Setting the goals and core message of the presentation
When you are instructed to give a presentation, be sure to clarify:
Ask again in detail what the presentation should achieve.
- Inform – anchor a certain knowledge item with listeners
- Motivate – create identification with something that has already been decided
- Win over – move participants to a decision
Explore and arrange all content relating to your topic.
- Take extra time for this step and turn off all distractions
- Note the core term for your topic and create a comprehensive mind map for all aspects related to the topic
Develop the central statement that should stick with the listener.
- Place your mission next to the mind map with the topics
- In the mind map, highlight the aspects that are relevant to the objective and the target group
- Formulate a sentence that best summarizes your selected content while also supporting the goal of the presentation
Presentation types
Examples:
- Annual report
- Project report
- Technical presentation
Mission:
Solidify knowledge
Challenge:
Content unfamiliar or confusing
Focus on:
Central content
Examples:
- Kickoff meeting
- Target briefing
- Change communication
Mission:
Create identification
Challenge:
Skepticism or lethargy
Focus on:
Positive expectation
Examples:
- Product presentation
- Project presentation
Mission:
Influence decisions
Challenge:
Distance from the topic
Focus on:
Benefit for the audience
TRANSFER TASK
Find the core message
In preparing for your next presentation, follow these three steps to determine your core message.
Step 1: Define mission
Step 1 of 3
