OVERVIEW
Visualizations should strengthen the effect of what has been said and not duplicate the text.
Useful scenarios for using visualizations:
- Objectives and visions (emotion through images)
- Numbers and data (can be better captured visually)
- Structures (can be explained more clearly with diagrams)
- Questions (prompt for interaction)
- Key messages and quotes (written form as a reminder)
To find the proper form or the correct medium of the visualization, please note:
- The core idea: Think about how the subject of your presentation can best be visualized.
- Motivation and expectations of the audience: Check which media are common and where the preferences are.
- Diversity: Mix different media during the presentation to address different "channels".
EXERCISE
Develop visualization ideas
Create a visualization idea and find the appropriate medium for the following scenarios:
- Topic: Declining sales in the last 12 months
Audience: Your own department - Topic: Project idea "Accessible banking app for seniors"
Audience: Board of Directors - Topic: Explain workflow in product development
Audience: PR department
