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• Take the objection seriously, otherwise you will lose your power of persuasion.
• When preparing, consider what objections are likely to come up and be prepared with counter-arguments.
• Be respectful of the objection and then present your counter-argument as the stronger one.

• Do not let the mood turn against you.
• Maintain your confident posture.
• Respond to the attack:
  • With a clear factual argument—this removes the emotional edge from the situation.
  • With a question (such as "what do you mean by that?")—thus you challenge the attacker to raise a justified objection.

Observe more closely and interpret the situation.

• An individual is simply not interested: Pay less attention to them and concentrate on those who are interested.
• Several people are no longer paying attention: Ask if they are having any trouble understanding.
• Several people are bored: Give them something to look forward to or provide a vivid example.

• Ask the people whispering with genuine concern: "Do you have a question about something we’ve covered?"
• Ask the person typing on their phone with genuine concern: "Has something urgent come up? It's not a problem if you need to step out to make a call."
• Give friendly instructions at the beginning of the presentation: There will be time for discussion at the end of the presentation, please put your mobile phones on silent.